Personal Marketing Workbench
This site is my personal professional marketing workbench—a focused collection of custom calculators, estimators, data utilities, and diagnostic helpers that I actually use when planning, reviewing, and troubleshooting paid media campaigns with clients.
Zero bloated dashboards, zero user sign-ups, and zero marketing fluff. Every tool runs 100% in your browser and is built to save time and remove guesswork before ad spend goes live.
A keyword discovery, search-volume research, and Google Ads campaign-planning tool being developed by Cam Richtik for freelance marketing work. Google authorization and API research are not available yet.
CTR & Media Metrics Calculator
CalculatorsMulti-way solver for CTR %, clicks, and impressions with implied CPC/CPM and sourced benchmark reference data.
PPC Conversion Rate Calculator
CalculatorsModel ad spend, ROAS, and conversion volume before launch to determine required conversion rates across CPC scenarios.
PPC Keyword Bulk Editor
Data UtilitiesChange match types, add prefixes/suffixes, and run bulk find/replace across keyword lists with 100% client-side execution.
Marketing Job Search Builder
Diagnostics & SearchGenerate copyable boolean search queries that filter out noisy job aggregator boards and target direct company career portals.
Every tool on this workbench is built on open, documented performance math. No proprietary algorithms or obscure scoring models.
Read the complete breakdown of formulas, operational assumptions, and benchmark provenance in the Methods & Reference Guide.
I am a working Google Ads and paid media specialist. While these tools are freely available for operators, I also partner with select brands and agencies for deep-dive account audits, spend efficiency sprints, and tracking fixes.