Tools Directory & Operating Utilities
Every tool here is designed to eliminate tedious spreadsheet formulas, format messy ad assets, or validate assumptions before campaigns go live.
All processing is performed client-side in your browser. No data leaves your machine.
CTR & Media Metrics Calculator
Reference Impl.Multi-way solver for Click-Through Rate (CTR %), clicks needed, and impressions required, with implied CPC and CPM modeling and sourced reference benchmarks.
PPC Conversion Rate Calculator
CalculatorsReverse-models required conversion rates, total clicks, and conversion volume to hit ROAS targets given budget, AOV, and estimated CPC scenarios.
PPC Keyword Bulk Editor
Text ProcessingBrowser-based keyword batch editor: convert match types (Broad, Phrase, Exact), apply prefixes/suffixes, execute find-and-replace, and export clean lists for Google Ads.
Marketing Job Search Builder
Search QueriesGenerates focused boolean search queries that strip out saturated aggregator job boards (ghost listings) and prioritize direct company career portals.